<?xml version="1.0" encoding="ISO-8859-1"?>
<rss version="2.0">
			<channel>
				
					<title>The Group : Martina Stansbie's blog</title>
					<link><![CDATA[http://www.the-group.net/blog/index.asp?blogger=martinastansbie&rssfeed=martinastansbie]]></link>
					<description>The Group : Martina Stansbie's blog</description>
					<language>en-gb</language>
					<lastBuildDate>Thu, 23 Jun 2011 09:32:40 +0100</lastBuildDate>
				
					<item>
						<title><![CDATA[Media sections of FTSE100 sites: a missed opportunity?]]></title>
						<description><![CDATA[Most media sections on FTSE100 sites are happy to be a delivery mechanism - and are missing an opportunity to build understanding, thought leadership and corporate reputation.]]></description>
						<author><![CDATA[Martina Stansbie]]></author>
						<category><![CDATA[Trends]]></category>
						<tags><![CDATA[corporate web sites]]></tags>
						<link><![CDATA[http://www.the-group.net/blog/index.asp?blogid=463&rssfeed=martinastansbie]]></link>
						<pubDate>Wed, 22 Jun 2011 16:55:48 +0100</pubDate> 
						<guid isPermaLink="false"><![CDATA[http://www.the-group.net/blog/martinastansbie/463]]></guid>
					</item>
				
					<item>
						<title><![CDATA[Why corporate blogging still has plenty to offer]]></title>
						<description><![CDATA[Despite recent reports, blogging isn't dead and has plenty to offer corporate communications.]]></description>
						<author><![CDATA[Martina Stansbie]]></author>
						<category><![CDATA[Content strategy]]></category>
						<category><![CDATA[Social media]]></category>
						<tags><![CDATA[blogs, Twitter]]></tags>
						<link><![CDATA[http://www.the-group.net/blog/index.asp?blogid=436&rssfeed=martinastansbie]]></link>
						<pubDate>Fri, 01 Apr 2011 16:22:43 +0100</pubDate> 
						<guid isPermaLink="false"><![CDATA[http://www.the-group.net/blog/martinastansbie/436]]></guid>
					</item>
				
					<item>
						<title><![CDATA[IR and social media: a round-up]]></title>
						<description><![CDATA[Some recent coverage on IR and social media that's caught our eye.]]></description>
						<author><![CDATA[Martina Stansbie]]></author>
						<category><![CDATA[Investor relations]]></category>
						<category><![CDATA[Social media]]></category>
						<tags><![CDATA[Facebook, Twitter]]></tags>
						<link><![CDATA[http://www.the-group.net/blog/index.asp?blogid=422&rssfeed=martinastansbie]]></link>
						<pubDate>Tue, 22 Mar 2011 11:37:13 GMT</pubDate> 
						<guid isPermaLink="false"><![CDATA[http://www.the-group.net/blog/martinastansbie/422]]></guid>
					</item>
				
					<item>
						<title><![CDATA[Companies, what's your story?]]></title>
						<description><![CDATA[Companies could make better use of their existing content to set out their investment story on the corporate web site.]]></description>
						<author><![CDATA[Martina Stansbie]]></author>
						<category><![CDATA[Content strategy]]></category>
						<category><![CDATA[Investor relations]]></category>
						<tags><![CDATA[corporate web sites, curation]]></tags>
						<link><![CDATA[http://www.the-group.net/blog/index.asp?blogid=414&rssfeed=martinastansbie]]></link>
						<pubDate>Wed, 09 Mar 2011 11:56:16 GMT</pubDate> 
						<guid isPermaLink="false"><![CDATA[http://www.the-group.net/blog/martinastansbie/414]]></guid>
					</item>
				
					<item>
						<title><![CDATA[The CAP Code and the corporate web site: will your site content come under new ASA rules?]]></title>
						<description><![CDATA[From March 2011, marketing communications on companies' own web sites and social media channels will come under the regulatory control of the Advertising Standards Authority. What does this extension of the CAP Code mean for online corporate communications?]]></description>
						<author><![CDATA[Martina Stansbie]]></author>
						<category><![CDATA[Content strategy]]></category>
						<category><![CDATA[News]]></category>
						<tags><![CDATA[ASA, CAP Code, corporate web sites]]></tags>
						<link><![CDATA[http://www.the-group.net/blog/index.asp?blogid=396&rssfeed=martinastansbie]]></link>
						<pubDate>Wed, 12 Jan 2011 09:27:12 GMT</pubDate> 
						<guid isPermaLink="false"><![CDATA[http://www.the-group.net/blog/martinastansbie/396]]></guid>
					</item>
				
					<item>
						<title><![CDATA[One to watch: Unilever's CR communications]]></title>
						<description><![CDATA[Unilever's ambitious Sustainable Living Plan also provides the company with an interesting communications challenge]]></description>
						<author><![CDATA[Martina Stansbie]]></author>
						<category><![CDATA[Content strategy]]></category>
						<category><![CDATA[Corporate social responsibility]]></category>
						<tags><![CDATA[campaign sites]]></tags>
						<link><![CDATA[http://www.the-group.net/blog/index.asp?blogid=383&rssfeed=martinastansbie]]></link>
						<pubDate>Wed, 17 Nov 2010 13:54:57 GMT</pubDate> 
						<guid isPermaLink="false"><![CDATA[http://www.the-group.net/blog/martinastansbie/383]]></guid>
					</item>
				
					<item>
						<title><![CDATA[Cadbury looks 'to play the heritage card']]></title>
						<description><![CDATA[Cadbury's is looking to draw on its heritage and ethics to fight off a hostile bid from Kraft. How will we see this in its online corporate communications?]]></description>
						<author><![CDATA[Martina Stansbie]]></author>
						<category><![CDATA[Brand]]></category>
						<category><![CDATA[Corporate social responsibility]]></category>
						<category><![CDATA[Investor relations]]></category>
						<tags><![CDATA[Cadbury, heritage]]></tags>
						<link><![CDATA[http://www.the-group.net/blog/index.asp?blogid=296&rssfeed=martinastansbie]]></link>
						<pubDate>Wed, 02 Dec 2009 12:05:17 GMT</pubDate> 
						<guid isPermaLink="false"><![CDATA[http://www.the-group.net/blog/martinastansbie/296]]></guid>
					</item>
				
					<item>
						<title><![CDATA[Twitter and the FTSE100]]></title>
						<description><![CDATA[More FTSE100 companies have dipped a toe in Twitter's waters than you might think - but if you look more closely you'll get a slightly different picture.]]></description>
						<author><![CDATA[Martina Stansbie]]></author>
						<category><![CDATA[Social media]]></category>
						<category><![CDATA[Trends]]></category>
						<tags><![CDATA[Twitter]]></tags>
						<link><![CDATA[http://www.the-group.net/blog/index.asp?blogid=295&rssfeed=martinastansbie]]></link>
						<pubDate>Wed, 02 Dec 2009 09:28:52 GMT</pubDate> 
						<guid isPermaLink="false"><![CDATA[http://www.the-group.net/blog/martinastansbie/295]]></guid>
					</item>
				
					<item>
						<title><![CDATA[Online annual reports: cut the clutter but enhance the experience]]></title>
						<description><![CDATA[The Financial Reporting Council's call to 'cut the clutter' makes for a good rallying cry but online reporting is an opportunity to provide MORE useful content and features]]></description>
						<author><![CDATA[Martina Stansbie]]></author>
						<category><![CDATA[Content strategy]]></category>
						<category><![CDATA[Investor relations]]></category>
						<category><![CDATA[Trends]]></category>
						<tags><![CDATA[e-communications, online reporting]]></tags>
						<link><![CDATA[http://www.the-group.net/blog/index.asp?blogid=251&rssfeed=martinastansbie]]></link>
						<pubDate>Wed, 02 Sep 2009 13:08:43 +0100</pubDate> 
						<guid isPermaLink="false"><![CDATA[http://www.the-group.net/blog/martinastansbie/251]]></guid>
					</item>
				
					<item>
						<title><![CDATA[Where's the RSS and other stories: media sections on corporate web sites Part 2]]></title>
						<description><![CDATA[Companies should think strategically about their news-related content and look to maximise its value on their corporate sites. Here are a few ideas.]]></description>
						<author><![CDATA[Martina Stansbie]]></author>
						<category><![CDATA[Content strategy]]></category>
						<tags><![CDATA[corporate web sites, RSS]]></tags>
						<link><![CDATA[http://www.the-group.net/blog/index.asp?blogid=217&rssfeed=martinastansbie]]></link>
						<pubDate>Fri, 05 Jun 2009 11:40:59 +0100</pubDate> 
						<guid isPermaLink="false"><![CDATA[http://www.the-group.net/blog/martinastansbie/217]]></guid>
					</item>
				
					<item>
						<title><![CDATA[Where's the RSS and other stories: media sections on corporate web sites]]></title>
						<description><![CDATA[Rather than treating the media section of the corporate web site as some sort of giant filing cabinet, companies should think strategically about their news-related content and look to maximise its value online]]></description>
						<author><![CDATA[Martina Stansbie]]></author>
						<category><![CDATA[Content strategy]]></category>
						<tags><![CDATA[corporate web sites, RSS]]></tags>
						<link><![CDATA[http://www.the-group.net/blog/index.asp?blogid=215&rssfeed=martinastansbie]]></link>
						<pubDate>Tue, 02 Jun 2009 15:20:02 +0100</pubDate> 
						<guid isPermaLink="false"><![CDATA[http://www.the-group.net/blog/martinastansbie/215]]></guid>
					</item>
				
					<item>
						<title><![CDATA[How to write headings that work for corporate web sites]]></title>
						<description><![CDATA[Poorly written headings on corporate web sites can leave site visitors frustrated and disappointed. Here's some tips on how to write headings that work on the corporate site.]]></description>
						<author><![CDATA[Martina Stansbie]]></author>
						<category><![CDATA[Content strategy]]></category>
						<category><![CDATA[Usability]]></category>
						<tags><![CDATA[corporate web sites, online writing, tone of voice]]></tags>
						<link><![CDATA[http://www.the-group.net/blog/index.asp?blogid=211&rssfeed=martinastansbie]]></link>
						<pubDate>Wed, 20 May 2009 11:09:54 +0100</pubDate> 
						<guid isPermaLink="false"><![CDATA[http://www.the-group.net/blog/martinastansbie/211]]></guid>
					</item>
				
					<item>
						<title><![CDATA[Green recruiting - what's the role for the corporate web site?]]></title>
						<description><![CDATA[Surveys show that graduates rate ethical companies highly. So should companies be making more of CR on their careers web sites?]]></description>
						<author><![CDATA[Martina Stansbie]]></author>
						<category><![CDATA[Brand]]></category>
						<category><![CDATA[Corporate social responsibility]]></category>
						<category><![CDATA[Trends]]></category>
						<tags><![CDATA[careers, Outlook 2009]]></tags>
						<link><![CDATA[http://www.the-group.net/blog/index.asp?blogid=202&rssfeed=martinastansbie]]></link>
						<pubDate>Fri, 08 May 2009 14:21:25 +0100</pubDate> 
						<guid isPermaLink="false"><![CDATA[http://www.the-group.net/blog/martinastansbie/202]]></guid>
					</item>
				
					<item>
						<title><![CDATA[Let's hear it from the CEO]]></title>
						<description><![CDATA[On the corporate web site and in online reports; in blogs, in statements and on video...]]></description>
						<author><![CDATA[Martina Stansbie]]></author>
						<category><![CDATA[Content strategy]]></category>
						<category><![CDATA[Investor relations]]></category>
						<category><![CDATA[Our clients]]></category>
						<category><![CDATA[Trends]]></category>
						<tags><![CDATA[blogs, e-communications, video]]></tags>
						<link><![CDATA[http://www.the-group.net/blog/index.asp?blogid=200&rssfeed=martinastansbie]]></link>
						<pubDate>Tue, 05 May 2009 17:08:39 +0100</pubDate> 
						<guid isPermaLink="false"><![CDATA[http://www.the-group.net/blog/martinastansbie/200]]></guid>
					</item>
				
					<item>
						<title><![CDATA[CR blogging - Cadbury takes the plunge]]></title>
						<description><![CDATA[Cadbury's Dairy Milk is going Fairtrade - and the company's talking about it on a new blog.]]></description>
						<author><![CDATA[Martina Stansbie]]></author>
						<category><![CDATA[Content strategy]]></category>
						<category><![CDATA[Corporate social responsibility]]></category>
						<category><![CDATA[Trends]]></category>
						<tags><![CDATA[blogs]]></tags>
						<link><![CDATA[http://www.the-group.net/blog/index.asp?blogid=186&rssfeed=martinastansbie]]></link>
						<pubDate>Mon, 20 Apr 2009 14:18:45 +0100</pubDate> 
						<guid isPermaLink="false"><![CDATA[http://www.the-group.net/blog/martinastansbie/186]]></guid>
					</item>
				
			</channel>
		</rss>
