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browse archive
20 May 09
How to write headings that work for corporate web sites
Senior Content Strategist Read all Martina's posts
Poorly written headings on corporate web sites can leave site visitors frustrated and disappointed. Here's some tips on how to write headings that work on the corporate site.
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18 Mar 09
Let's banish jargon from the corporate web site
Senior Content Strategist Read all Martina's posts
It could be goodbye to the 'level playing field' as the Local Government Association issues councils with a list of jargon to avoid. So, in the same spirit, what terms would you like to see banished from the corporate web site?
19 May 08
My news – Some of my best friends are clichés
Managing Director, Head of Practice - Brand Experience Read all Cathal's posts
Last week Rebecca gave me a mailer. It was from a marketing agency. It had 10 notorious marketing clichés. It was funny. I laughed.
02 May 08
On rules and writing
Senior Content Strategist Read all Martina's posts
It can be all too easy to default to ‘business writing’ mode when you’re drafting copy for your corporate web site. It's time for a different approach.
26 Feb 08
US vs UK English on corporate web sites
Senior Content Strategist Read all Martina's posts
We're two countries separated by a common language - which means that it's as important as ever to pay attention to the way that we write online
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