- online annual reports
- annual report
- online annual report
- corporate web sites
- screen readers
- online reporting
- web 2.0
16 November 2007
Just like buses... we launch more work for Imperial Tobacco
It's only two weeks since the new corporate site went live but already we have another major site launch for Imperial Tobacco.
The 2007 online Annual report was published today - complete with a number of our new reporting features making their debut.
With next year seeing major changes to the way our clients communicate with their shareholders, Imperial have taken this chance to provide extra tools for this key audience and ask them for ideas on how Imperial can improve their online reporting through an online survey.
Download kits, a glossary search tool and a print basket have all been introduced to make it easier for shareholders to get the information they need, encouraging them to use the online version and not request a printed copy in the future... which should lead to cost savings (and knock-on effects on their dividends?!) and environmental benefits.
The report also promotes the new features on the revamped corporate site - news feeds, mobile site, online share management and so on. Shareholders are left in no doubt that imperial-tobacco.com is the place to go for all things Imperial!
Once again it's been a great team effort - especially given the reduced time we had to complete the report this year - thanks to Anna, John, Farina and Natalie in particular.
But it doesn't stop there... there are more Imperial site launches in the pipeline.
Any statements made in these blog posts are the views of the blogger and do not necessarily represent the views of The Group.