Social media index

A ranking of social media activity by FTSE100 companies

FTSE 100 social media index

Our FTSE100 social media index, ranks company performance for blogging, Facebook, Twitter and YouTube to create an index of the top social media performers in the FTSE100. These findings are the latest in a research programme that has been running since 2009, and repeated every six months, to monitor how FTSE100 companies use social media.

Find out more about our methodology (PDF 328Kb)

Rank Company Sector No. of social media channels
1 Carnival Travel and Leisure 4
2 Burberry Group Retail 3
3 BP Oil And Gas 3
4 Marks & Spencer Retail 3
5 ARM Holdings Technology, Media, Telecommunications 4
6 Royal Dutch Shell Oil And Gas 4
7 Reckitt Benckiser Consumer Goods 4
8 Aviva Insurance 4
9 Unilever Consumer Goods 3
10 InterContinental Hotels Group* Travel and Leisure 2
11 BAE Systems Industrials 3
12 WPP Group Technology, Media, Telecommunications 3
13 Vodafone Technology, Media, Telecommunications 4
14 BT Group Technology, Media, Telecommunications 4
14 Standard Chartered Bank Banking 3
16 GlaxoSmithKline Healthcare 3
17 Pearson Technology, Media, Telecommunications 4
18 Rio Tinto Group Basic Materials 3
19 HSBC Banking 2
19 Next Retail 2
21 Barclays Banking 3
22 Centrica* Utilities 4
23 United Utilities Utilities 2
24 AstraZeneca Healthcare 3
24 Severn Trent Utilities 3
26 Tesco* Retail 3
27 J Sainsbury Retail 4
28 Smith & Nephew Healthcare 3
29 British Sky Broadcasting Group Technology, Media, Telecommunications 3
30 G4S Support Services 3
30 SABMiller* Consumer Goods 4
32 Royal Bank of Scotland Group Banking 3
33 International Airlines Group Travel and Leisure 3
33 Whitbread Travel and Leisure 3
35 Rolls-Royce Group Industrials 2
36 Tullow Oil* Oil And Gas 3
37 Essar Energy Oil And Gas 2
38 National Grid Utilities 2
39 Scottish and Southern Energy Utilities 2
40 Diageo Consumer Goods 2
41 Schroders General Finance 3
42 Wm Morrison Supermarkets Retail 2
43 Legal & General Insurance 3
44 Reed Elsevier Technology, Media, Telecommunications 1
45 British Land Company* Real Estate 3
45 Lloyds Banking Group Banking 1
47 Sage Group Technology, Media, Telecommunications 3
48 Serco Group Support Services 1
49 Compass Group Travel and Leisure 2
49 Standard Life Insurance 2
51 Vedanta Resources Basic Materials 1
52 AMEC Oil And Gas 1
53 Hargreaves Lansdown General Finance 1
54 Aggreko Support Services 3
54 Prudential Insurance 0
56 Capita Group Support Services 2
57 Land Securities Group Real Estate 1
58 Old Mutual Insurance 0
59 Kingfisher* Retail 1
59 RSA Insurance Group Insurance 1
61 ICAP General Finance 2
62 BG Group Utilities 1
63 Admiral Group Insurance 2
63 British American Tobacco Consumer Goods 1
63 Intertek Group Support Services 2
66 Evraz Basic Materials 1
66 Xstrata Basic Materials 1
68 Ashmore Group General Finance 1
69 Hammerson Real Estate 1
70 Shire Healthcare 0
71 Glencore International Consumer Goods 0
71 Wolseley* Support Services 0
73 BHP Billiton Basic Materials 0
73 Petrofac* Oil And Gas 0
75 Imperial Tobacco* Consumer Goods 0
76 Fresnillo Basic Materials 0
76 International Power Utilities 0
78 Tate & Lyle Consumer Goods 0
79 Experian Support Services 2
80 Johnson Matthey Basic Materials 0
80 Meggitt Industrials 0
80 Weir Group Industrials 0
83 Capital Shopping Centres Group Real Estate 0
84 Anglo American Basic Materials 1
84 Antofagasta Basic Materials 0
84 Associated British Foods Consumer Goods 0
84 Bunzl Support Services 1
84 Cairn Energy* Oil And Gas 0
84 CRH Basic Materials 0
84 Eurasian Natural Resources Corporation Basic Materials 0
84 GKN Industrials 0
84 IMI Industrials 0
84 ITV Technology, Media, Telecommunications 0
84 Kazakhmys Basic Materials 0
84 Man Group General Financial 0
84 Polymetal International Basic Materials 0
84 Randgold Resources Basic Materials 0
84 Resolution General Finance 0
84 Rexam* Industrials 0
84 Smiths Group Industrials 0

*Group clients