Reputation seminar
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SlideShare
A practical guide to measuring brand reputation
On May 18 2010 The Group will host the second in a series of seminars on corporate reputation, in association with The John Madejski Centre for Reputation, Henley Business School.
The seminar will showcase academic thinking about brand reputation, hear from a practitioner about her brand journey with Aviva, discuss recent examples of 'good' brand reputation management and finally, examine the latest online techniques for measuring brand and reputation.
Speakers
- Bjorn Edlund, Executive Vice President, Communications for Royal Dutch Shell plc 2005-2010
- Dr Kevin Money, Director of the John Madejski Centre for Reputation, Henley Business School
- Mark Hill, Principal, The Group
- Sally Shire, Group Brand Development Director, Aviva plc
- Stephen Pain, independent consultant and Visiting Fellow, Henley Business School
- Tabitha Aldrich-Smith, Director of Communications, Whitbread PLC
The event will take place from 8.30am to 12 noon at The Savile Club in Mayfair, London.
If you would like to confirm your place, please contact Paul Greenwood on +44 (0)20 7012 1316 or email him at paul.greenwood@the-group.net.
Social media and corporate reputation
In November we hosted a lively seminar on how social media can help protect, manage and enhance corporate reputation.
Visit our dedicated page for more information on the seminar and speakers and to view presentations and videos from the day.
